B2B video marketing is on the rise as businesses look for ways to create and repurpose content that engages their audience on multiple platforms and networks.
IDG Research Services conducted a study to see how tech buyers are leveraging video to advance their decision making process when it comes to new purchases. The study and resulting infographic indicate that 95% of B2B tech buyers watch tech-related videos and that this correlates with purchase behaviors (Tweet this!). But, why are tech buyers actually watching these videos? They want to:
Learn how to use particular products (61%)Find information on products they’re interested in buying (58%)Find how-to content (57%)Get product reviews (54%)Stay on the leading edge of technology (52%)
Creating a B2B marketing video doesn’t require as much budget or time as you may initially think. Easy ways to get started are turning slideshows, presentations and in-person demos into videos.
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