The Breakthrough of B2B Video Marketing | Business.com

Posted on May 26, 2013

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B2B video marketing is on the rise as businesses look for ways to create and repurpose content that engages their audience on multiple platforms and networks.

 

Digest…

 

IDG Research Services conducted a study to see how tech buyers are leveraging video to advance their decision making process when it comes to new purchases. The study and resulting infographic indicate that 95% of B2B tech buyers watch tech-related videos and that this correlates with purchase behaviors (Tweet this!).  But, why are tech buyers actually watching these videos? They want to:

Learn how to use particular products (61%)Find information on products they’re interested in buying (58%)Find how-to content (57%)Get product reviews (54%)Stay on the leading edge of technology (52%)

 

Creating a B2B marketing video doesn’t require as much budget or time as you may initially think. Easy ways to get started are turning slideshows, presentations and in-person demos into videos.

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