Which Marketing Analytics Should You Be Looking At? – HubSpot | #TheMarketingTechAlert

Posted on April 23, 2014

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Basic/ Digest…

 

Scenario #1: You need brand awareness.

Look at traffic.Look at search engine rankings.Look at social media reach.

Scenario #2: You need to grow your database.

Look at blog visits.Look at social media reach.Look at landing page traffic and conversions.

Scenario #3: You need more qualified leads.

Look at call-to-action clickthrough rate (CTA CTR).Look at landing page conversion rates.Look at work rates.

Scenario #4: You need to close more business. 

Look at lead-to-customer conversion rates.

 

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