Scenario #1: You need brand awareness.
Look at traffic.Look at search engine rankings.Look at social media reach.
Scenario #2: You need to grow your database.
Look at blog visits.Look at social media reach.Look at landing page traffic and conversions.
Scenario #3: You need more qualified leads.
Look at call-to-action clickthrough rate (CTA CTR).Look at landing page conversion rates.Look at work rates.
Scenario #4: You need to close more business.
Look at lead-to-customer conversion rates.
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